Sunday, February 10, 2013
"Today, the World. Tomorrow, the Future."
The poster's slogan came to me in the same flash as the design. I've previously flirted with registering a service mark for the brightly colored Spinoolean logo and certainly for The Hand emblem that I now use as a signature, but now I may have to pursue it for sure. No one is using "Today, the World. Tomorrow, the Future" that I can tell, and I don't want them to start!
I'd previously thought about using the O's as a design element in some way and have carried them into the name for one of my current projects, using "Noo" instead of "New."
I think this uses all of my ideas very well, and doesn't look as stoopid (ha, ha, ha) as I feared it might.