Sunday, February 10, 2013

"Today, the World. Tomorrow, the Future."

I've invested a lot of time and effort into researching corporate brand standards and have long thought about producing my own for my artistic moniker, Spinoolean. This morning, while I was in the shower, I had an idea for a poster to promote it. The whole of the poster snapped into my mind at once and was so vivid that I almost ran to my desk as soon as my hair had been toweled to create it.

The poster's slogan came to me in the same flash as the design. I've previously flirted with registering a service mark for the brightly colored Spinoolean logo and certainly for The Hand emblem that I now use as a signature, but now I may have to pursue it for sure. No one is using "Today, the World. Tomorrow, the Future" that I can tell, and I don't want them to start!

I'd previously thought about using the O's as a design element in some way and have carried them into the name for one of my current projects, using "Noo" instead of "New."

I think this uses all of my ideas very well, and doesn't look as stoopid (ha, ha, ha) as I feared it might.



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